Luxury Ready-to-Wear
Maison Noir
7.2x ROAS
Scaled a Parisian-rooted RTW label from ₹18L to ₹1.4Cr monthly paid spend in six months with 7.2x blended ROAS and a 41% first-time buyer rate.
Performance · Branding · Advertising
We don't run ads.
We engineer growth curves.
Next What Technologies is the performance marketing studio behind break-out D2C, SaaS and B2B brands. A legacy of strategy, sharp creative, and ruthless attribution — turned into pipeline you can forecast.
Brands scaled
Average blended ROAS
International recognitions
Years of legacy
Fashion houses & D2C operators · 14 countries
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01 — What we do
Full-funnel, but opinionated. Every channel earns its seat.
Eight capabilities, one pod. No handoffs between "the creative team" and "the media team" — because that's where growth goes to die.
Paid Media
Meta, Google, LinkedIn, YouTube & programmatic — built on MER-first bidding, creative testing frameworks and server-side attribution.
01SEO / SEM
Topical authority stacks, technical audits and SERP takeovers that compound while your paid spend rests.
02Branding
Identity systems, naming and verbal design — so performance creative actually has a brand to perform for.
03Videography & Cinematography
In-house cinema rigs, director-led shoots and post pipelines — collateral that looks like film, not phone footage.
04Social & Content
Thumbstop-first reels, founder-led content and organic community loops that feed your paid engine.
05Analytics & CRO
GA4, BigQuery, incrementality testing and funnel surgery. We fix leaks before we pour fuel in.
06Lifecycle & CRM
Klaviyo, HubSpot, Customer.io — flows that turn first-purchasers into 3x LTV without an extra ad dollar.
07Influencer & UGC
Seeded creator programs, whitelisting and UGC pipelines that plug straight into your ad account.
08Advertising Creative
A dedicated studio that ships 40+ ad variants per month — hooks, statics, UGC, motion, you name it.
0902 — Recent work
Receipts, not slides.
A sample of fashion & lifestyle brands we've put on the growth map. Full case decks on request.
D2C Fine Jewellery
Éclat Atelier
−58% CAC
Rebuilt Meta + Google from ground zero with a founder-led UGC engine. CAC dropped 58% while AOV climbed 34% across three launches.
Streetwear · Gen-Z
Køhl Streetwear
₹11Cr ARR
Zero-to-₹11Cr ARR in 14 months for a drop-based streetwear brand. Built the creator seeding program, the content studio, and the launch cadence from scratch.
Slow-Fashion · Sustainable
Linen & Co
4.3x email revenue
Klaviyo lifecycle overhaul + paid social restructured around evergreen creative. Email now drives 38% of revenue; blended ROAS held above 5x through two festive cycles.
04 — Videography & Cinematography
Ads that look like films, not screenshots.
In a feed crowded with phone footage, production value is the moat. Our in-house cinematography pod turns marketing collateral into content people actually stop scrolling for.
Campaign
Editorial · Fashion
On-set
Cinema glass · ARRI
Product
Macro · 6K raw
Motion
Steady + gimbal
Pro-grade kit
Cinema-grade sensors, prime glass, motion control rigs and colour-managed pipelines — the same tools behind films you've actually watched.
Director-led
Every shoot starts with a board and a script. Our directors come from ad film and fashion — not 'content creators' who discovered a DSLR.
Built for paid
Every frame engineered for thumbstop — hooks cut for Reels, 6s bumpers for YouTube, 9:16 / 1:1 / 16:9 delivered from one shoot day.
Shoots / year
Raw pipeline
Aspect-ratio delivery
Concept → cutdown
05 — How we operate
A system built for compounding, not for hours billed.
01
Diagnose
Two-week audit across accounts, analytics, creative and funnel. We deliver a blunt scorecard — not a sales deck.
02
Architect
Channel plan, creative brief, measurement stack and 90-day revenue model locked before a single dollar moves.
03
Launch
Pods ship creative, media and landing experiments in weekly sprints. Daily Slack, no account-manager theatre.
04
Compound
Wins go into the playbook. Losers get autopsied. Quarterly strategy resets keep the curve bending up.
06 — The studio
A legacy brand that helped founders grow right.
We started Next What Technologies with one question — "next, what?"The question every founder asks on a Monday morning after a flat week. Nine years on, we've answered it for 120+ brands across D2C, SaaS, fintech and healthcare.
We don't sell "marketing services." We sell clarity — a tight strategy, a sharp brand, and a paid engine that your CFO is happy to sign off on. Our pods blend strategists, media buyers, designers and engineers under one roof, so nothing gets lost in the handoff.
If you're looking for a monthly retainer and 40 slides of vanity dashboards, we're the wrong team. If you want a partner who'll argue with you about your landing page at 11pm because ROAS is sliding — welcome.
Marketing
Performance-led, brand-safe
Branding
Identity that earns clicks
Advertising
Creative that compounds
Company film
Three minutes inside Next What.
A short look at how we work — the pods, the shoots, and the thinking behind the performance engines we build for brands.
07 — The team
Built by operators, not observers.
A senior-led studio. The people on your first call are the people running your account on day 180.
Shashank Arasur
Founder & CEO
"My work revolves around empowering businesses to reach their full potential through innovative, data-driven marketing strategies."
As the founder of Next What Technologies, a performance marketing agency based in Bangalore, Shashank's work revolves around empowering businesses to reach their full potential through innovative, data-driven marketing strategies. With a strong foundation in sales, sales management and sales operations, he collaborates with clients to design tailored campaigns that drive customer acquisition and engagement.
Partnering with a talented team, Shashank focuses on creating solutions that address unique challenges and foster sustainable growth — guided by a passion for digital transformation, innovation and measurable impact.
Based in
Bangalore, IN
Focus
Performance · Sales Ops
Partners with
D2C · B2B · SaaS
Credentials & achievements
- Business SchoolAMITY University, ChandigarhMBA
- Meta Certified Media Buying ProfessionalMeta BlueprintAdvertising Expert
Roopa R
Vice President · Managing Partner
"Great marketing starts with operational clarity — systems, people and process working in one direction."
As Vice President and Managing Partner at Next What Technologies, Roopa leads operations, client partnerships and pod delivery. She brings a rare blend of steady leadership and sharp commercial instinct — the reason our retainers feel more like in-house growth teams than agency engagements.
From onboarding to quarterly business reviews, Roopa makes sure strategy actually ships. She's the operator behind the operators.
Based in
Bangalore, IN
Leads
Operations · Delivery
Oversees
Client partnerships
Appreciated by
When a billion-dollar brand writes a note — we frame it.
Featured appreciationFeatured client appreciation · Sample
MAISON NOIR
Luxury Ready-to-Wear · Paris / Bengaluru
7.2x
Blended ROAS
+41%
First-time buyers
6 mo
Scale to ₹1.4Cr/mo
"Next What Technologies didn't just run our ads — they rebuilt the commercial operation behind them. In six months we went from a mid-seven-figure ad account that felt unsteady to a blended 7.2x ROAS, a content studio shipping 40+ variants a month, and a team that now briefs our in-house marketers. The only agency we've worked with that made our CFO smile."
Placeholder Signatory
Chief Growth Officer, Maison Noir
08 — Word of mouth
"They stripped our ad account down to studs and rebuilt it in six weeks. Blended ROAS went from 2.1 to 5.8 and hasn't dropped since."
Arjun Mehta
Founder, Orbitwear
"The only agency I've worked with that actually reads the dashboards before the call. Felt like an in-house growth team from week one."
Priya Shah
CMO, Lumen
"Branding, media and creative all living in one pod was a game changer. No more three-way email chains to ship an ad."
Daniel Koh
Head of Growth, Northforge
09 — Field notes
The journal — unedited playbooks from the room.
Production
5 min·18 Apr 2026
Videography for Marketing: Why Cinema-grade Ads Outperform Phone Footage
Production value is the new moat. A side-by-side look at why brands investing in director-led cinematography are winning the feed while 'scrappy' brands keep scaling creative debt.
Read the piece
Creative
6 min·16 Apr 2026
UGC Ads That Convert: A 2026 Creative Framework
User-generated content is the highest-converting ad format on Meta and TikTok right now. Here's the framework we use to brief, shoot and ship UGC ads that don't look like content creators auditioning.
Read the piece
Paid Media
8 min·9 Apr 2026
Google Ads Strategy for Fashion D2C Brands
Shopping, PMax, Search and YouTube — a channel-by-channel breakdown of how fashion D2C brands should structure Google Ads in 2026 to protect branded revenue and drive new-customer growth.
Read the piece
On the grid
Follow the studio on @nextwhattechnologies
Live feed · updates automatically as we post
10 — Let's talk
Tell us what's next.
Drop a line, a brief, or a wishlist. A strategist (not a bot, not a BDR) replies within one business day — usually with questions sharper than you expected.
Studios
Bangalore · Mysore · Dubai · Remote-first globally